Today, I'm joined by Darren MacDonald, CEO of Tonal.

Packing a complete AI-driven home gym into one machine, Tonal is expanding access to safe resistance training — positioning strength as essential to preventative health and longevity.

In this episode, we discuss the evolution of connected fitness and strength training as medicine.

We also cover:

• Making resistance training more accessible and data-driven • Expanding beyond direct-to-consumer channels • Building the future of personalized fitness

Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider

Website: https://www.tonal.com/ IG: https://www.instagram.com/tonal

-

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/

Chapters: (00:00) Introduction (01:15) Darren's Path to CEO (04:20) Making Strength Training More Accessible (09:10) Growth Strategy & Marketing (16:15) Strength Training for Longevity (20:25) Product Innovation & Tonal 2 (26:10) Retail & Commercial Expansion (31:35) Future Roadmap (36:50) Conclusion