On today’s edition of The Solopreneur Hour we’re reunited with my dear friend and yours, Dawn Marrs (dotcom). Dawn has been hard at work cranking out a daily podcast called The Social Media Marketing Happy Hour and she joins us to share what that process has been like.

She also shares what else she’s been doing, her latest tool Solopreneur tips and some cool SEO suggestions for organic rankings. It’s all here on episode 278 of The Solopreneur Hour!

More About This Solopreneur Hour

If you’re joining us for the first time or somehow haven’t heard Dawn on her numerous previous visits to the show check her out here. Dawn is a whiz bang of a copywriter, a kick butt online marketer and network marketer as well as email marketing aficionado. She says even if she were making millions upon millions she’d still geek out on email marketing!

On this episode she also catches us up on her podcast, why they downshifted from daily episodes and what she does NOT recommend doing as a result and what’s next for her in that arena.

We also talk about some great tools she’s recently discovered including Stripe (like PayPal but better), SocialOomph (to replace the now-defunct TweetAdder) and Ontraport. Dawn loves Ontraport so much she’s becoming a certified in it! It’s a very robust customer relationship management program, and she dives into more details on this solopreneur podcast.

In This Episode, You’ll Also Hear:

* Why you don’t have to do one thing for the rest of your life.

* How to be on top of Google’s search rankings.

* Solopreneur Tips & Tricks

* What percentage of your content should be keywords?

* When did she realize online marketing really works?

* And so much more!

One of the most practical segments of today’s show is our discussion about PPC and SEO. PPC is pay per click. Dawn hasn’t used that in ages, and doesn’t know if it’s worthwhile. However she uses Facebook’s PPC and says it’s viable and worth your investment.

When talking about SEO, or search engine optimization, we break down a specific set of steps you can take to corner your local market. There’s treasure to be found by mining local-oriented SEO, like honing in on keywords plus your specific nearby towns.

The first thing you do is create a YouTube video, then a blog post and then a Facebook page. All of these will be titled with your local keyword search that you want to own. Let’s illustrate with an example so it’s clearer on how to use this technique:

You want to be known for your excel spreadsheet training and you live in the San Diego area so you will use the keyword phrase San Diego excel.

Now you’ll create a YouTube video sharing advice on Excel, and in the title and description you’ll use the keyword phrase San Diego excel. Repeat with a blog post and then create a Facebook page by the same title. If you live in a smaller area you can capitalize on your nearby large town, and simply include your small town in the description as well as other neighboring small towns.

Pretty great tip right?! Listen in to hear Dawn’s other suggestions on how to stay on top of the latest tools available, and why every shift you make teaches you valuable lessons. It’s all on this edition of The Solopreneur Hour. See you next time.

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