The relationship between how people use Google search and SEO is an ever-evolving field. As an SEO, one minute, you feel like you've covered everything in the book only to find out there's a new Google update that negates everything you did in an instant. Although challenging and somewhat annoying, it's understandable Google only wants the best for its users. Its main goal is to provide relevant, trustworthy content for all types of searches. In this episode, my guest, Dixon Jones, and I shed more light on topics like E-A-T, disambiguation, inbound links, knowledge graphs, and more. Dixon is a well-known, respected, and award-winning member of the internet marketing community with 20 years of experience in search marketing. He is the CEO and founder of InLinks.net, which is an entity-based SEO tool. He was also formerly the marketing director of Majestic, the largest intelligence database in the world. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/279.