Fernando discusses the intricacies of effective influencer marketing campaigns. He provides detailed insights into setting clear goals, understanding your audience, choosing the right influencers, and developing a comprehensive campaign strategy.

He introduces SEMrush's latest tool updates, highlighting daily data monitoring to help businesses track competitor activities and adjust strategies in real-time.
Try SEMrush's full-access trial and connect with Fernando on LinkedIn for further engagement.

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Fernando on Linkedin

00:00 Effective Influencer Marketing Strategies
03:08 Launching a Successful Influencer Campaign: Tips and Tricks
03:41 Crafting the Perfect Influencer Campaign: Goals, Audience, and Research
07:00 Developing a Clear Campaign Strategy and Execution
10:04 Exploring Non-ROI Driven Campaigns: Creativity Over Conversion
16:43 Leveraging Digital Marketing Tools for Enhanced Online Visibility
21:38 Understanding Data Sources and Ensuring Data Privacy