Duane Forrester is an internet marketing and SEO expert, and an advisor to startups and large corporations. He was the head of the Webmaster Program at Bing. He is the author of How to Make Money With Your Blog and Turn Clicks Into Customers.

EPISODE

When considering using a search engine, most people initially type in Google, but Bing may be the smarter option. Your advertising efforts may result in more conversions and higher-priced sales using Bing, and you may receive more organic traffic by using the data that they provide to businesses.

We Discuss:

• The quality and conversion rates from using Bing for pay-per-click.
• Using the free data, SEO tools and Keyword tools given to you by the search engines.
• Why you should focus more on content than extensive SEO efforts.
• The link between Bing and social media, and how they exclusively show social results.

For complete shownotes and more, please head over to www.marketingspeak.com/duane

LINKS & RESOURCES MENTIONED

How to Make Money With Your Blog

Turn Clicks Into Customers

Bing

Yahoo

Search Engine Forums

The Online Marketing Guy

Bruce Clay Inc

Bing Webmaster Tools

Cortana

Affiliate Summit East

Duane on Twitter

STEP UP YOUR MARKETING GAME!

1) Use basic SEO, and then focus on user experience and quality content. The happiness of the customer will have a much bigger impact on your success.

2) Set up two or three team members on your Webmaster Tools administrator account. This is important as a safety procedure, so there was a malware flag, you'll both be pinged right away.

3) Reach out to Duane on Twitter @DuaneForrester. He responds quickly and can answer any questions that you have.

THANK YOU FOR LISTENING!

As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it!

-Stephan

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