In this episode, Doug coaches Dave on the Phrase That Pays for one of his stories. Dave shares how he uses stories in his training courses and how The Story Theater Method has helped him to be more deliberate with his stories. He also says that the stories that he tells improve the bottom- line revenues for his company.

There is a strong emphasis on The Phrase That Pays in this episode. Learn more about the Phrase That Pays and how to make the point of your story stick in Episode 5. What’s the Point.

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