In this episode, Monica shares the powerful moment a fellow entrepreneur asked her: What is your chicken sandwich? Inspired by Chick-fil-A’s success in mastering one core product, Monica walks you through why clarity and not complexity is the true key to business growth. From personal missteps to pivotal insights, she unpacks how identifying and focusing on your business’s core offering can transform everything from marketing to customer loyalty and long-term scalability. If you’ve been feeling pulled in too many directions, this episode is your permission to simplify and amplify what you do best.

Episode Quote: Success is about doing the right thing, not about doing everything right. ~Gary Keller

What you will learn in this episode:

• How to identify your business's “chicken sandwich”

• How to stay focused on what your business does best

• How to avoid distractions that water down your excellence

• How to use clarity to improve marketing and operations

• How to scale intentionally around your core competency

Helpful Entrepreneurial Resources from Become Your Own Boss

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