Starting an Amazon FBA business can feel overwhelming, but having the right expectations from the beginning can set you up for long-term success. In this episode, we kick off our Foundations Series by discussing the realities of selling on Amazon—what beginners should know, what experienced sellers should keep in mind, and how to navigate common challenges.

From understanding the "profit snowball" effect to overcoming Amazon’s restrictions, we cover essential mindset shifts that will help you stay on track. Bonus points for learning Stephen’s video game analogy!

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