Renegade Marketers Unite

284: The Thrill of Being a B2B Startup CMO


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Are startup CMOs gluttons for punishment? The CMO role is tough enough these days, but strap on high expectations, limited resources, and the pressure of a low life expectancy for startups, and you've got yourself a real challenge.

For CMOs Allyson Havener of TrustRadius and Ajay Khanna of Explorium, startup is a way of life. They don't see their roles as punishment; instead, they see an exciting opportunity to build something great in a fast-paced environment, with a close-knit team of others who are like family. Tune in to this fascinating episode to hear how both CMOs navigate their roles, standing up the marketing function while building a team and a brand with an eye towards long-term success.

For full show notes and transcripts, visit https://renegade.com/podcasts/

To learn more about CMO Huddles, visit https://cmohuddles.com/

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Renegade Marketers UniteBy Drew Neisser

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