In episode 287, Bradley examines the lives of two entrepreneurs who recently passed, Herb Kohler, Jr. and Dan Wieden. Herb Kohler, Jr. who led the Kohler brand went from poetry to hotels to golf courses to faucets. Dan Wieden made his mark in the shoe industry - more importantly, Nike, by coming up with the tagline Just Do It. You'll never guess how this tagline was inspired.

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