We’re taking a deep dive into the critical roles SDRs play and the value they can bring to your company.   Special guest, Patrick McLoughlin, Senior Director of Consulting and Facilitation at Force Management, covers how sales organizations can benefit from generating alignment between their SDR/BDR organization and their sales organization. He’ll cover:   - The biggest mistakes sales organizations make with SDR organizations   - How to get more value from your SDR organizations by providing training and  content that focuses them on what’s needed to execute   - How to equip SDRs to handle objections in a way that drives opportunities forward   Check out this and other episodes of The Audible-Ready Podcast at Apple Podcasts, Spotify, or our website.   Here are some additional resources on the SDR Process:    - Drive Revenue by Aligning Your SDR Team With Your Broader Sales Organization https://bit.ly/2GaN1Ky   - Why Your SDR Process isn’t Working On-Demand Webinar https://bit.ly/2ERgfxE   - For SDRs/BDRs - Overcoming the Fear Of Rejection https://apple.co/2EDdIaE