Now is not the time to slow down your marketing. Many companies pull back spending and go into self-preservation mode in slow economic times. The fact of the matter is, that economic slowdowns create an environment of opportunity for companies that know how to leverage them. In this episode, Chris is going to talk about a 3-step framework to make marketing your secret weapon, not only in a recession but forever. He dives deep into how to create demand in your category by changing your Mindest, Metrics, and Execution; in that order.

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