Welcome to the 2nd annual J. Schall Consulting year-end awards show that focuses on the "better for you" CPG product category, along with the grocery, brick and mortar, and internet retailers. This is the pinnacle of award shows that are light on tradition, peppered with randomness, and heavy handed with personal bias.  While the awards categories were selected at random, the winners were thoughtfully considered and I provide my accompanying logic to make the content more insightful. 

A few of the awards categories include: ◼️ Best Better for You CPG Acquisition by CPG Competitor ◼️ Best Grocery Retailer  ◼️ Best Retail CEO ◼️ Best New Better For You CPG Beverage