Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern Entrepreneur

3 Shields 🛡️ to Protect Your Growing Business, with Phil Calandrino


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If you’re running a business - whether you’re a coach, consultant, or entrepreneur - legal risks aren’t just hypothetical. They’re real, costly, and often preventable. In this episode, I sat down with Phil Calendrino, a Florida-based business attorney with 26 years of experience, to break down the essential legal protections every business owner should have in place - before problems arise.

Legal missteps can derail even the most promising businesses. Whether it’s a contract dispute, intellectual property theft, or an unexpected lawsuit, the fallout is expensive, time-consuming, and entirely avoidable with the right safeguards. Phil’s approach isn’t about fear-mongering - it’s about practical, proactive steps to shield your business so you can focus on growth.

3 Key Takeaways from This Episode

1️⃣ Contracts Are Your First Line of Defence

Handshake deals? Risky. A well-drafted contract isn’t just about formality—it’s a tool to filter out bad clients and control disputes before they escalate.

Example: A contract can dictate where legal disputes are resolved (saving you from flying across the country for court).

2️⃣ Trademarks Aren’t Just for Big Brands

If you’ve built a unique brand name, slogan, or methodology, trademarking prevents competitors from piggybacking on your reputation.

Myth: "I’ve used my brand name for years - I’m safe." Reality: If someone trademarks it first, they get exclusive rights to expand with it.

3️⃣ Insurance and Asset Protection Are Non-Negotiable

Insurance covers legal fees and claims you can’t avoid.

Structuring your business properly (e.g., LLCs or LTDs) keeps personal assets separate from business liabilities.

https://www.forwardlawfirm.com/

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www.amplifyme.agency/roadmap

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Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern EntrepreneurBy Bob Gentle Personal Branding & Monetization Coach

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