What if you could convert high-ticket clients without relying on exhausting one-on-one sales calls? Zach Hesterberg, founder of Paid Events, has helped business owners do just that. By leveraging paid virtual events, he’s helped generate six and seven-figure paydays while eliminating the unpredictability of traditional sales funnels. In this episode, he shares why events are one of the most efficient ways to build trust and increase conversions without burnout. He breaks down pricing strategies, event structures, and the biggest mistakes people make when hosting live events. You’ll also learn why shorter, multi-day sessions outperform all-day events, strategies for driving traffic using organic and paid methods, and how to create an irresistible offer for your audience. If you want to scale your business without relying on endless sales calls, this conversation is a must-listen. Tune in now!

Scaling your business starts with hiring the right people at the right time. In this episode, we dive into one of the biggest challenges entrepreneurs face—when and who to hire first. We break down the essential hires that will help you free up time, scale your business, and build a thriving personal brand. Hear why you should hire for your personal life initially and a first-hire suggestion that may surprise you. Learn about the value of outsourcing household chores, the role of an assistant, when you should consider hiring marketing support, and what makes marketing a "tactical" skill set. Find out about the pros and cons of contractors, hear advice for hiring an accountant, discover the importance of delegating client work, uncover the secret to scaling your business successfully, and delve into the fundamental departments every business needs. Join us to unpack the skills you need to build a high-performing team and take the next step in growing your business. Tune in now!

Our previous episode featuring Jen Kem blew our minds, as she shared significant and monumental advice on monetizing live events! So of course, we just had to have her back, and today, we are thrilled for her return as she dives into the inner workings of her new book, Unicorn Team: The Nine Leadership Types You Need to Launch Your Big Ideas with Speed and Success. Jen is a Forbes-recognized top brand strategist specializing in launching innovative ideas with high-performing teams, and we begin today’s conversation with a high-level overview of her latest written work. Jen then explains the basic requirements for modern leaders, what a unicorn team is and how to build one, the nine motivational or leadership energies necessary for success, and the undeniable significance of energy. To end, our guest shares valuable advice on protecting your energy as we learn how to connect with the remarkable Jen Kem.

Are you working just to retire? Are we saving all of our money just so that we can no longer be useful one day? In this special recap episode of our discussion with Caleb Guilliams, we are discussing what it means to redefine work in the long term. Tuning in, you’ll hear what the definition of retirement is, why you can decide to be excellent at any job you do, where the concept of retirement came from, and more! We even discuss the importance of finding a way to be in service to others for the rest of your life, even after you retire from your ‘job’. So to hear all this and be inspired to be of service until you are no longer physically able to be, press play now!

In this episode, we sit down with Caleb Guilliams, founder of BetterWealth and author of The AND Asset. Caleb launched BetterWealth at just 21 years old, bringing a fresh and innovative approach to financial independence, wealth building, and intentional living. He now runs a thriving national firm that helps individuals and entrepreneurs optimize their money through tax strategies, investments, and financial coaching. In our conversation, Caleb redefines what it means to be wealthy and challenges traditional financial advice. We explore actionable frameworks for removing financial friction, maximizing your greatest asset—you—and aligning money with your goals. We also discuss the two fundamental uses of money, wealth-increasing strategies, why tracking your money is a superpower, common misconceptions around debt, and more. Caleb’s insights will change how you think about saving, spending, and investing, empowering you to live with purpose and intention. Join us to uncover the secret to using money as a tool to create the life you truly want. Tune in now!

After our recent conversation with the author of the wonderful nine-book series The Secret of the Hidden Scrolls, Mike Thomas, and in line with our own Bestseller Lunch Plan at Brand Builders Group, we have laid out a four-step process that serves as a great longtail sales strategy. We begin with the importance of adequate market testing before exploring word of mouth, having a complete product, relying on a tunnel-vision marketing strategy, and the power of giving your product away to those in your target market. To end, we discuss the universal human condition of being willing to do more when our actions are incentivized.

Today, we discover how to become a bestselling author by going all-in on one marketing strategy. We are joined by Mike Thomas, legendary author of The Secret of the Hidden Scrolls nine-book series – a time-traveling epic that helps kids explore the Bible and their faith. After explaining where the idea for his widely popular series came from, Mike describes how his novels began as a simple Word document printout and evolved into the complete work of art you see today and why he chose to go all-in on influencer marketing after his first book launch. We unpack strategies for getting your book into the hands of many readers as quickly as possible, the various book marketing options and their budget considerations, the power of word of mouth, and the importance of choosing your words very carefully when approaching potential marketing partners. To end, we get an overview of the expected timeline from publishing to marketing to your book becoming a bestseller, and Mike details the pros and cons of other marketing avenues like Facebook and Amazon Ads.

If you're looking for excellent books to add to your list for 2025, then you have come to the right place! In today’s special recap episode, AJ shares her favorite reads from the past year, her top quotes from each book, and why you should put these titles on your reading list for 2025. Learn timeless lessons about growth and success in What Got You Here Won't Get You There by Marshall Goldsmith and Take the Stairs by Rory Vaden. Uncover deep personal teachings on marriage and faith in Sacred Marriage by Gary Thomas. And dive deep on leadership and relationships in The Go-Giver by Bob Burg and Unreasonable Hospitality by Will Guidara. Tune in now to find out why each of these books should be on your reading list for 2025!

In 2024, AJ committed to reading two books every month of the year, a tradition she’s been building on for three consecutive years! Today, she shares her most influential books for 2024, how they have shaped her outlook, and why you might want to check them out yourself. Discover why Unreasonable Hospitality by Will Guidara is required reading for the entire Brand Builders Group team; how Gary Thomas’s Sacred Marriage has deepened AJ’s understanding of what it means to be married; what The Go-Giver by Bob Burg teaches readers about learning through relationships; why AJ decided to revisit Take the Stairs, written by her husband, Rory Vaden; and why What Got You Here Won't Get You There by Marshall Goldsmith is essential reading for anyone ready to level up. Regardless of whether you decide to read these books in the coming year, ask yourself, ‘Am I implementing what I’ve learned, and how can I use it to create real change in my life?’ Don’t miss out on this inspiring conversation with AJ Vaden on her top books and lessons from 2024!

Most people don’t realize that there are three key components to delivering a world-class presentation. If you’re in that group, don’t miss today’s recap episode of The Influential Personal Brand podcast, where Rory breaks down these three essentials for speaking success! By following Rory’s advice and maximizing your content, charisma, and the circumstances of your setup, you’ll create a powerful connection with your audience and leave them with a memorable experience. To dive into these three keys, start listening now. Enjoy!