In this episode we discuss:

5 levels you’ll reach when scaling your agency

How to know what level your agency is at and where it’s going next

3 ways to avoid growth and scaling pitfalls

As a business growth expert, Paul Higgins knows a thing or two about entrepreneurship and scaling businesses. After all, he spent nearly two decades on the client side, climbing up the executive ladder with Coca-Cola before founding an agency that serves as a partnership resource to small businesses. He’s also a Director and Empire Builder at Bollo Empire, which helps agencies scale. In this interview we talk about best practices for rapidly scaling your agency.

There are 5 steps to climb on the stairway to success. Which step are you on? Which step is next? How are you going to climb from one step to the next?

Here are the 5 Levels of Scaling Your Agency

*

Startup

This is like the honeymoon phase of agency ownership. You’re in love with everything about being in business for yourself. You are fired up and ready to make your mark on the industry.

*

Rapid Growth

In this stage, things are really heating up. You’ve got lots of client and are adding team members. Your agency is really taking off! You’re hustling hard and you’re satisfied with your growth.

*

The Grind

This is just what is sounds like. You feel stuck working in your business instead of on it. You’re bogged down by administrative duties, putting out fires and handling client issues. It’s easy to feel like you’re being buried by The Grind.

*

Freedom

This is where you’re acting as more of a stakeholder than an agency employee. You’re working on business development and strategies for future direction. The day-to-day business can run without you… as it should!

*

Cashout

This phase is your exit strategy. It’s your ability to walk away with cash to retire or start something new. The timing is up to you. (You can plan it out, or it could sneak up on you like it did for me after I ran my agency for 12 years.)

Status quo will not help you grow.

As an entrepreneur, it’s easy to get bogged down by running the business and never take the time to what’s required to grow your business. Your inbox is too full, existing clients need you, your team needs you… There’s a million reasons but the biggest one is probably that you just don’t have enough time. However, if you’re too busy that’s an indication that you are either: not charging enough, or you need to hire someone so you can re-focus your attention. (Or, maybe the problem is BOTH?!)

3 Ways to Avoid the Pitfalls that Prevent You From Scaling

Don’t get stuck in The Grind or worse…. slip backwards from Freedom into The Grind! Escape being stuck in a rut by making these 3 things a priority:

Stay on top of industry changes, trends and innovation. Your clients expect you to be on top of emerging trends – so walk the walk. Don’t be afraid of change, embrace it![divider style=”solid” color=”#eeeeee” width=”1px”]

Spend time with agency leadership peers or a coach. These people see things from an objective point of view and have relevant experience that you can learn from.[divider style=”solid” color=”#eeeeee” width=”1px”]

Use platforms and technology that are efficient for running and scaling your business. Make sure that the systems you’re using are current and most effective.

Remember to always work on your business, even in the early stages when you are working in it, too. These 3 strategies will keep you relevant in the industry and help you climb the agency-scaling staircase to the...