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In this  AI marketing podcast episode, Dan Sanchez dives deep into the newly released ChatGPT agents and how marketers can actually make them useful today. While many early users find the agents unreliable, Dan shares three specific tips to make them work more consistently in real-world marketing workflows. From SOPs and login best practices to using agents to trigger automations, he breaks down how to go from hype to helpful. He also covers ChatGPT's new study mode, a privacy warning about shared chats being indexed by Google, and explores the creative potential of AI-generated video ads.

My Favorite AI Tools

• Tella - https://danchez.com/tella
• High Level - https://danchez.com/highlevel
• Zencastr - https://danchez.com/podtools
• n8n - https://danchez.com/n8n

Resources Mentioned

• Simon Sinek on Diary of a CEO Podcast - https://www.youtube.com/watch?v=I3WUiD8HYn8
• LinkedIn Poll on AI guiding crucial conversations - https://www.linkedin.com/posts/digitalmarketingdan_danchez-activity-7353015750447489025-aEie?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAJq6gwB_q7tbdFevQk2MATQbXLntrfkInA
• Google Veo 3 - https://deepmind.google/models/veo/
• Viral Ikea ad - https://x.com/Salmaaboukarr/status/1946530149299634618

Timestamps

• 00:00 - ChatGPT Agents Are Here: First impressions and skepticism
• 01:16 - What AI agents really are and why they underperform
• 03:18 - Tip #1: Use step-by-step SOPs to guide agents effectively
• 06:24 - Tip #2: Login credentials and how to safely give agents access
• 09:22 - Tip #3: Bypass limitations using automation triggers via form fills
• 10:43 - Shared ChatGPT links are now indexed by Google (privacy alert)
• 12:13 - New ChatGPT Study Mode and how it helps with mastery
• 16:13 - Poll: Is using ChatGPT for hard conversations inauthentic?
• 21:29 - Viral AI Ad of the Week: Ikea explosion box made with VO3