Legal protection can be put on the back burner for online business owners, but it’s so so important especially in this AI age. We’ve got trademark attorney Sarah Waldbuesser, founder of Twist Law and Destination Legal, back again to break down three key ways to protect your business in 2025 and beyond.

Sarah explains why contracts, setting up a legal business entity, and securing trademarks and copyrights can save you from major legal headaches. These steps don’t just keep you safe—they help you run your business with confidence. If legal stuff feels overwhelming, don’t worry—this conversation will show you how to make it work for you, not against you!

MORE ABOUT SARAH WALDBUESSER:

Sarah Waldbuesser, Esq. is a trademark attorney and the founder of TWIST Law and Destination Legal. After several years at a law firm and a few career pivots, she discovered a passion for helping entrepreneurs build and protect their brands. Today, Sarah works with business owners around the world to secure their most valuable asset — their brand — through smart legal strategies that make protection feel approachable and empowering.

A passionate adventurer, traveler, and food and wine enthusiast, Sarah loves connecting with like-minded entrepreneurs and chasing new experiences. When she’s not at her computer, you’ll find her exploring epic destinations, savoring wine with friends, or spending time with her two little ones.

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TIMESTAMPS:

00:10 - Understanding Legal Protection for Online Businesses

04:15 - Starting with Contracts: The Foundation of Legal Protection

10:20 - Legally Protecting Your Business: Contracts and Entities

15:03 - Understanding Copyright and Trademark Protection

19:23 - The Importance of Trademarking Your Brand