Business of Apps Podcast

#30: When COVID-19 causes a spike in demand with Tina Zhang, Paid Acquisition Manager, Memrise app


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Classic sci-fi books and movies often portray a pandemic as out of this world. Now, it’s reality. Many businesses were hit and crushed, while others experienced an increase in demand. Why?  Today’s guest is Tina Zhang, digital acquisition manager at Memrise. She describes how the language learning company, well-known for utilizing flash cards as a study aid in their legendary mobile app, navigates this new uncharted territory and meets an increasing demand.  Today’s Topics Include: ✔️ Custom Language Courses: Learn how to speak useful, relevant, and everyday phrases ✔️ COVID-19 Impact: Lockdown spiked demand for online education and language learning ✔️ Popular Languages: Spend time productively during pandemic learning Spanish/English with a mobile app ✔️ Messaging: Memrise app helps people learn fast and have fun
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