My Digital Farmer Podcast

302 How to Build a Marketing Mesage that Sticks: The Secret of Content Buckets


Listen Later

Feeling like you’re always scrambling to come up with content ideas? What if you had a simple system that not only made content planning easier but also helped your customers remember your farm’s message—and feel like they truly “get” what you’re about?

In this episode, I’m sharing the concept of Content Buckets: a simple framework for organizing your content into 5-7 key themes so your people keep hearing your core message. When you use these buckets consistently, your marketing becomes clearer, easier, and more memorable—without the constant pressure to invent something new.

Plus, you’ll learn: 👉 Why repetition isn’t boring—it’s branding. 👉 How Content Buckets work like TV show genres (and how you can use that to hook your audience). 👉 5+ Content Bucket ideas you can start using right away—even if you're totally new to this. 👉 How I used ChatGPT to brainstorm my own buckets and content ideas (and how you can do it too!).

And don’t forget to download my FREE Content Bucket Worksheet! This step-by-step guide will walk you through the exact process I use to plan my farm’s content in minutes each week.

👉 Grab your copy here: www.mydigitalfarmer.com/contentbucket

Podcast Sponsors: This podcast was sponsored by my e-commerce platform of choice for farms: Local Line.

Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch.  Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Ready to Make Marketing Easier? Join Farm Marketing School!

Marketing doesn’t have to feel overwhelming. Farm Marketing School is my monthly membership designed to help farmers like you build a simple, repeatable marketing system that works. Inside, you’ll get access to 15+ bite-sized marketing projects that walk you through essential parts of your sales strategy, like:

✔ Creating a promotion calendar that drives consistent sales ✔ Setting up & optimizing your Google Business Profile ✔ Auditing & improving your sales funnel ✔ Writing high-converting emails (nurture, promotions, onboarding) ✔ Collecting & using customer testimonials effectively ✔ Live monthly coaching calls to get answers to your burning questions ✔ …and much more!

Each project includes a 45-minute workshop and a step-by-step plan so you can take action and see results quickly—without getting overwhelmed. You choose what to focus on each month! Plus, get access to a monthly live Zoom meetup where you can connect with other farmers, get feedback, and ask me anything.

Try it out here: 👉 mydigitalfarmer.com/fms (Cancel anytime!)

🔗 Links Mentioned in This Episode:
  • FREE Content Bucket Worksheet: www.mydigitalfarmer.com/contentbucket

  • Episode 23 Finding Your Brand's Content Pillars
  • Follow me on Instagram: @mydigitalfarmer

  • Join My Email List: Want weekly farm marketing tips delivered straight to your inbox? Sign up at mydigitalfarmer.com/subscribe.

  • Love this episode? Let me know how YOU plan your content buckets. Screenshot and tag me on Instagram @MyDigitalFarmer or send me a DM with your biggest takeaway.

    Want more farm marketing strategies? Check out my full resource library at mydigitalfarmer.com.

...more
View all episodesView all episodes
Download on the App Store

My Digital Farmer PodcastBy Corinna Bench

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

77 ratings


More shows like My Digital Farmer Podcast

View all
The Beet: A Podcast For Plant Lovers by Epic Gardening

The Beet: A Podcast For Plant Lovers

1,582 Listeners

Farm Small Farm Smart by The Modern Grower Podcast Network

Farm Small Farm Smart

260 Listeners

The Flower Podcast by Scott Shepherd, Host and Flower Educator

The Flower Podcast

237 Listeners

Growers Daily by Farmer Jesse

Growers Daily

386 Listeners

The Thriving Farmer Podcast by Michael Kilpatrick

The Thriving Farmer Podcast

303 Listeners

Profitable Mindset by Charlotte Smith

Profitable Mindset

171 Listeners

Old Fashioned On Purpose by Jill Winger

Old Fashioned On Purpose

1,792 Listeners

Beyond Labels Clips by Joel Salatin & Dr. Sina McCullough

Beyond Labels Clips

248 Listeners

Pantry Chat - Homesteading Family by Homesteading Family

Pantry Chat - Homesteading Family

642 Listeners

The No-Till Flowers Podcast by Jennie Love

The No-Till Flowers Podcast

291 Listeners

Field and Garden with Lisa Mason Ziegler by Lisa Mason Ziegler

Field and Garden with Lisa Mason Ziegler

388 Listeners

The Dirt on Flowers by Shannon Allen and Lyndsay Biehl

The Dirt on Flowers

282 Listeners

Seed Talk with Lisa & Layne by Lisa Mason Ziegler & Layne Angelo

Seed Talk with Lisa & Layne

139 Listeners

Growing For Market Podcast by Andrew Mefferd, Katie Kulla, April Parms Jones

Growing For Market Podcast

56 Listeners

Six Figure Flower Farming by Jenny Marks

Six Figure Flower Farming

143 Listeners