Technology has been growing at a rapid speed, and the consequences are becoming apparent. There's more to this industry than just innovation. Our guest today exposes the dark side of digitalization you don't readily see. Gerry McGovern talks about the effects of the digital world on the environment and the steps we can still take to stop it. As an applauded visionary against climate change, Gerry's latest book, World Wide Waste, elaborates on the environmental impact of technology. He's widely known for Top Tasks, a research method he developed to identify what truly matters to people. Prepare to be challenged as he shares ideas and resources on how you can make a difference. Tune in today! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/303.