Today, I'm joined by Daniel Temm, CEO of Puresport.

Founded on CBD for athletes, the UK company has grown into a community-driven sports nutrition company centered on running and sustainable well-being.

In this episode, we discuss building an authentic sports nutrition brand in a crowded market.

We also cover:

• Evolving the brand beyond CBD

• Bootstrapping and early funding journey

• Building emotional connection vs. performance marketing

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Puresport's Website: puresport.co

Puresport's Instagram: www.instagram.com/puresport

Daniel Temm's Instagram: https://www.instagram.com/danieltemm3

Daniel Temm's LinkedIn: www.linkedin.com/in/daniel-temm-2b6892164

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(00:41) Dan's background and Puresport's origins as a CBD company

(02:25) Joining Puresport and the transition during COVID

(05:25) Building emotional connection vs. performance marketing approach

(10:00) Bootstrapping and early funding journey

(11:50) Evolution of apparel and merchandise strategy

(15:38) Raising institutional investment and brand power

(18:38) Developing "For the Long Run" brand philosophy

(22:31) Challenges of focus and avoiding too many good ideas

(26:25) Fuel stations campaign and authentic marketing activations

(31:55) Building brand vs. scaling revenue - the tension

(34:20) Future plans: omnichannel expansion and product development

(37:26) Conclusion