Today’s episode features a takeover of our popular weekly live Q&A session on Instagram, called Ask a Flower Farmer. This one featured guest host Lennie Larkin, author of Flower Farming for Profit and owner of B-Side Farm in Oregon. She is also one of our course instructors here at The Gardener’s Workshop. In this Q&A Lennie fielded questions about bouquet pricing, floral design, how to research your local market, and more.

Topics: Tiered pricing for bouquets, principles of floral design, flower markups, researching your market to develop your business model, building bouquets efficiently

Mentions

Lennie’s Instagram: flowerfarming.forprofit, B-Side Farm

Online course: Profitable Flower Farming

The Gardener’s Workshop on Instagram⁠⁠

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The⁠⁠ Field and Garden Podcast⁠⁠ is produced by Lisa Mason Ziegler, award-winning author of⁠⁠ Vegetables Love Flowers and Cool Flowers⁠⁠, owner of⁠⁠ The Gardener’s Workshop,⁠⁠⁠⁠ Flower Farming School Online,⁠⁠ and the publisher of⁠⁠ Farmer-Florist School Online⁠⁠ and⁠⁠ Florist School Online.⁠⁠ Watch⁠⁠ Lisa’s Story⁠⁠ and connect with Lisa on social media!