Jason Van Orden co-founded the first podcast about internet business and online marketing, and hosts the podcast Internet Business Mastery. He has a bestselling book called Promoting Your Podcast, and his content is used in university courses about podcasting. You can find Jason on Twitter at @jasonvo.

EPISODE

Creating a podcast is becoming more popular each year, but you can still find success in this increasingly saturated market. Jason Van Orden has been promoting podcasts since they first were a thing, and shares his formula for creating a podcast that benefits your marketing and sales efforts, while growing your fanbase and client list.

We Discuss:

• The important topics you need to consider before starting a podcast.
• How to make your podcast professional and credible.
• Getting your podcast noticed, and bringing in organic traffic.
• Creating a manifesto to find inspiration, and to safely store your incredible ideas.

For complete shownotes and more, please head over to www.marketingspeak.com/jasonvo

LINKS & RESOURCES MENTIONED

Promoting Your Podcast

iTunes

The Optimized Geek

Entrepreneur on Fire

StartUp Podcast

Alex Blumberg Training with CreativeLive

Internet Business Mastery

Ask Pat

Sales Marketing Profit

Audio-Technica

Audio-Technica ATR2100

Rode Podcaster

Rode SmartLav

Heil PR 40 Microphone

Shure SM7B

Marketing In Your Car

Grammar Girl

WTF with Marc Maron

Libsyn

Google Keyword Planner

Google Trends

Keyword Explorer

PowerPress

Getting Things Done

CreateSpace

The Art of Non-Conformity

Jason Van Orden

STEP UP YOUR MARKETING GAME!

1) Make a list of 3-5 traits that your target audience has. Do they want a short audio file with quick tips, or do they want lots of information, details, and new ideas?

2) Go through the top 20-30 podcasts in your category. Create a list of things that haven't been done yet, so that you have a good chance of standing out.

3) If you are using an interview format, have questions ready but don't be afraid to let the conversation flow naturally.

THANK YOU FOR LISTENING!

As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it!

-Stephan

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