Allegra Poschmann is the CEO & Design Director at Pact, a design led, development driven studio that creates digital experiences.

In this episode, Allegra shares her journey of substantial growth in the design industry and the compelling success of the nap dress. Listen as we explore the unique approaches to customer engagement and personalized brand experiences that are defining modern retail.

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On this episode of DTC pod we cover:
1. Introduction to Allegra Poschman
2. The Success of the Nap Dress
3. Creating Unique Customer Experiences
4. Personalization Strategies
5. The Connection between Online and Offline Experiences
6. Pact's Approach to Client Relationships
7. Collaborations and Projects
8. Balancing Initiatives and Partnerships
9. Strategic Focus and Client Onboarding
10. Interest in AI and Brand Consistency
11. Ingredient Showcase and SEO
12. Understanding the Customer and Founder’s Vision
13. Success with Visionary Brands and Founders

Timestamps
00:00 Small studio job changed career trajectory, company founded.
05:35 Designers listen to clients for e-commerce insight.
09:11 Improved metrics, long-term partnership, strategic direction.
12:20 Optimizing Shopify capabilities for marketing science-focused products.
13:32 Matina focuses on unique single origin sourcing.
16:40 Using active ingredient to promote legitimacy in SEO.
21:43 Understanding customer values and tailoring approach.
25:59 Fashion brand grew, focused on unique products.
29:20 Avoid replicating it, focus on personalized experiences.
30:23 Personalization strategy works for studs' piercing studios.
35:37 Businesses merging tech and physical products seamlessly.
39:08 Curiosity about AI and brand product focus.
40:55 Glossier brand focused on enhancing natural beauty.
 

Shownotes powered by Castmagic

Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
 

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• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth

• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content

• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views

• #219 JT Barnett: The TikTok Masterclass For Brands

• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook

• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands

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Projects the DTC Pod team is working on:
DTCetc - all our favorite brands on the internet
Olivea - the extra virgin olive oil & hydroxytyrosol supplement
Castmagic - AI Workspace for Content

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Allegra Poschmann - CEO & Design Director at Pact
Blaine Bolus - Co-Founder of Castmagic
Ramon Berrios - Co-Founder of Castmagic