We’re talking with Jamie Kern Lima! Jamie is the founder of IT Cosmetics.  She and her husband Paulo started IT in their living room in 2008.  Through a long road of overcoming the tough knocks and naysayers… they were able to build it into the #1 luxury makeup brand in the United States!  Not only that but they were able to sell IT to L’Oréal for over a billion dollars… and… as they did…

Jamie became the first female CEO in L’Oréal’s 100+ year history.  It’s an incredible story… that Jamie chronicles in her brand new book, “ “Believe It - How to go from underestimated to unstoppable!” We talk about the journey… but more importantly… we dig into the backstory of how she got clear on this dream… how she found ways to dump the doubt… and defy the naysayers… to do it her own way.  It’s an inspiring and very raw conversation.

Plus... Jamie tells us a heartfelt story she doesn’t typically share about the specific and surprising “nudge” she got the first day she set foot in her brand new office!  It shocked her… but also set her up for this next exciting chapter in her life.  I loved this convo and I think you will too!

RESOURCES:

• Jamie Kern Lima’s Website: https://jamiekernlima.com
• Jamie’s book: Believe IT!: https://www.believeit.com
• Facebook: https://www.facebook.com/JamieKernLimaPage
• Instagram: https://www.instagram.com/jamiekernlima

 

THE “DREAM TOGETHER” APP IS HERE!

That’s right! Our DREAM TOGETHER App is here!

The “Dream Together” app is designed to help you clarify your goals as well as connect with like-minded individuals so you can “dream together” to make those dreams (big or small) a reality!

So… HERE ARE THE STEPS:

STEP 1: Download the app.

• Find “Dream Together” for your Apple Device: HERE

• Find “Dream Together” for your Android Device: HERE

STEP 2: Sign up and enter the group code: dreamthinkdo

STEP 3: Be inspired by the dreams that are already there.  Then… follow and encourage a dream or two!

STEP 4: Post at least one of your own dreams… and then invite friends to join you so you can DREAM TOGETHER!

Let’s do this!

MORE ABOUT THIS EPISODE:

Jamie Kern Lima didn’t grow up sitting at the “cool kids table.”  She was dismissed because she didn’t look like what people told her she needed to look like.  But… she’ll be the first to tell you that it was tough and felt like a “set back” at the time… but later she realized all of that was a “set up” for an amazing future.

That’s because when she and her husband Paulo started IT Cosmetics… they did it in a way that industry experts said would NEVER work.  As a result, she was shut out.  She was turned down.  She was told “NO more times than she could count.  

But they stayed with it.  And as they did… they featured REAL women of REAL beauty in the REAL world.  She pushed through and went from the underestimated… dismissed underdog… to become an unstoppable force for good that she is today.  

MINUTE BY MINUTE:

• 0:02 What to expect today
• 2:31 Get to know Jaime
• 5:40 How Jaimes journey started
• 10:15 When Jaime’s business turned into a mission
• 12:24 The secret sauce to business
• 15:40 Finding courage to take the next step
• 19:08 The honest feedback that changed everything for Jaime
• 24:08 Lighting round questions from YOU!
• 24:34 What Jaime had to unlearn to achieve success
• 28:19 How Jaime stays true to herself
• 34:54 Mitch’s biggest takeaways

I WANT TO HEAR FROM YOU:

What did you think of Jamie’s story?  Have you read the book?  Are you enjoying it?  What was a stand out story for you?  Drop a comment below… and let me know.  I’d love to hear from you!