Every Tuesday, Chris goes live on TikTok to answer rapid-fire Q&A. Some highlights from our 11th installment:

00:34 - Manufacturing Revenue & Demand

2:38 - Difference between HIRO and Total Pipeline

7:30 - Creating demand in an industry where the market doesn't know about your solution

9:35 - Root cause of the Demand Deficit

12:22 - Role of SDRs

16:27 - How does ABM Fall Into the Overall Demand Strategy

18:14 - Differentiating in a Saturated Category

Join us every Tuesday to ask your question on TikTok by following @chriswalker171