Tax Smart Real Estate Investors Podcast

317. Crush Break-Even: Pricing and Occupancy Hacks for your STR with Avery Carl


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In this episode of the Tax Smart REI Podcast, Thomas and Ryan talk with short-term rental investor Avery Carl, founder of the Short Term Shop and author of Smarter Short-Term Rentals, about how she grew one cabin purchase into a portfolio of over 250 units.
Avery shares the blueprint for choosing the right vacation markets, designing systems for self-management, and avoiding costly pitfalls in today’s higher-rate environment.
Tune in to learn:
- Why buying where you’ve actually vacationed can give you a guest-focused edge.
- How strategic pricing and technology keep your calendar booked—even off-season.
- The real scoop on “mega-theming” and the simple design approach that still earns five-star reviews.
- Tips for building a reliable local team when you’re investing from afar.
- How Avery leverages the short-term rental tax strategy to keep more cash in her pocket.
This episode will help you spot the right deals and scale sustainably.
To become a client, request a consultation from Hall CPA, PLLC at go.therealestatecpa.com/3KSEev6
Are You Ready for the 2025 Tax Changes?
Click HERE to Access the FREE Tracker:
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Join the Tax Smart Insiders Community:
go.therealestatecpa.com/3Xx1Cpd
Check out Thomas's new YouTube channel: www.youtube.com/@thomascastelli
Connect with Avery:
The Short Term Shop: theshorttermshop.com
Avery Carl on Instagram: @theaverycarl and @theshorttermshop
The Tax Smart Real Estate Investors podcast is for general information purposes only and is not intended to provide, and should not be relied on for, tax, legal, or accounting advice. Information on the podcast may not constitute the most up-to-date legal or other information. No reader, user, or listener of this podcast should act or refrain from acting on the basis of information on this podcast without first seeking legal and tax advice from counsel in the relevant jurisdiction. Only your individual attorney and tax advisor can provide assurances that the information contained herein – and your interpretation of it – is applicable or appropriate to your particular situation. Use of, and access to, this podcast or any of the links or resources contained or mentioned within the podcast show and show notes do not create a relationship between the reader, user, or listener and podcast hosts, contributors, or guests.
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Tax Smart Real Estate Investors PodcastBy Hall CPA

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