Chris joined the Sales Leadership Podcast this past week to talk through how organizations can drive revenue in a more predictable way. He covered: <ul><li>What the true definition of demand is, </li><li>Removing friction in the buying process, making sales easier, </li><li>Aligning sales and marketing by measuring HIRO pipeline, </li><li>Nuances between capturing demand and creating demand, </li><li>How the buyer journey has evolved and what that means for the sales org, and</li><li>The buyer experience</li></ul>

Chris joined the Sales Leadership Podcast this past week to talk through how organizations can drive revenue in a more predictable way. He covered: What the true definition of demand is, Removing friction in the buying process, making sales easier, Aligning sales and marketing by measuring HIRO pipeline, Nuances between capturing demand and creating demand, How the buyer journey has evolved and what that means for the sales org, andThe buyer experience

Chris joined the Sales Leadership Podcast this past week to talk through how organizations can drive revenue in a more predictable way. He covered: <ul><li>What the true definition of demand is,&nbsp;</li><li>Removing friction in the buying process, making sales easier,&nbsp;</li><li>Aligning sales and marketing by measuring HIRO pipeline,&nbsp;</li><li>Nuances between capturing demand and creating demand,&nbsp;</li><li>How the buyer journey has evolved and what that means for the sales org, and</li><li>The buyer experience</li></ul>

317: You Don't Have a Sales Problem, You Have a Demand Creation Problem | Sales Leadership Podcast

GTM Live is a new evolution of Revenue Vitals by Chris Walker, now hosted by Carolyn Dilks &amp; Trevor Gibson, Co-Founders of Passetto — a part tech, part advisory GTM agency for high-performing B2B SaaS companies.

This weekly live show is built for CEOs, CFOs &amp; Revenue Leaders who know the current way GTM is executed &amp; measured is broken, and are ready for something better.

We cut through the noise &amp; ditch outdated playbooks. No fluff. No vanity metrics. Just honest, modern conversations about how to track &amp; optimize GTM for what actually matters: unit economics, efficiency &amp; long-term growth.

Business

Marketing

GTM Live is a new evolution of Revenue Vitals by Chris Walker, now hosted by Carolyn Dilks & Trevor Gibson, Co-Founders of Passetto — a part tech, part advisory GTM agency for high-performing B2B SaaS companies. This weekly live show is built for CEOs, CFOs & Revenue Leaders who know the current way GTM is executed & measured is broken, and are ready for something better. We cut through the noise & ditch outdated playbooks. No fluff. No vanity metrics. Just honest, modern conversations about how to track & optimize GTM for what actually matters: unit economics, efficiency & long-term growth.

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317: You Don't Have a Sales Problem, You Have a Demand Creation Problem | Sales Leadership Podcast

317: You Don't Have a Sales Problem, You Have a Demand Creation Problem | Sales Leadership Podcast

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