Episode #318 - "Jewelry Business Survival Guide for Instagram's AI Shift"

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Welcome to Episode #318, the first episode of 2025! In this introduction to the new year, I want to discuss a pressing topic—how social media, especially Instagram, will play a role in jewelry marketing this year. In case you haven't heard, Meta recently announced that it will fill Facebook and Instagram with AI-generated bots.

According to Connor Hayes, Meta's VP of product for gen AI, "We expect these AIs to actually, over time, exist on our platforms, kind of in the same way that accounts do. They'll have bios and profile pictures and be able to generate and share content powered by AI on the platform."

Meta believes this will offer new ways for users to engage and interact on both platforms. However, I think it's already frustrating many people who feel that Meta is saturated with AI content and bots.

In a May 2024 article, tech writer Jason Koebler says, "Facebook is the zombie internet, where a mix of bots, humans, and accounts that were once humans but aren't anymore interact to form a disastrous website where there is little social connection at all."

I promise this isn't a doom-and-gloom episode. I'm not thrilled by the news either, and as a marketer, it's frustrating. At the same time, it motivates me to figure out how to use social media marketing effectively while we still can, and also to find ways to reduce our reliance on it.

In this episode, I'll be talking about what I see coming for Instagram in 2025, and how you can leverage those changes without making yourself crazy.

Make sure to stay tuned for The Gold Mine, where I'll reveal my social media resolutions for 2025 and explain the reasoning behind each one.

Transcript: https://joyjoya.com/blogs/podcast/jewelry-business-survival-guide-for-instagram-s-ai-shift

00:00 Start 4:01 Primary Episode Content 18:31 The Gold Mine