Lindsey Anderson is a web strategy expert working with small business owners to help them grow their businesses. She is the founder and CEO of two companies: Web Impakt, a successful web development company, and Lindsey's Web, an online resource for small business owners to learn about ranking on search engines, newsletters, analytics, social media, pay-per-click ads, websites, blogging, and more. In addition, she knows how to utilize web technologies to help small business owners achieve their dreams. What's the difference between SEO, paid advertising, affiliate marketing, and content marketing? They all fall under the marketing umbrella, but they require unique strategies to make them work well. Our guest, Lindsey Anderson, shares the best ways to create a loyal audience through your social media platforms and emails. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/319.