Ed Freeman is a brilliant thinker, notable for his award-winning book, Strategic Management: A Stakeholder Approach, first published in 1984 and reissued in 2010 by Cambridge University Press.

He has a delightfully different way of preparing business students for the real world, so much so, it might challenge the way you think as a leader.

Additional Resources:

Connect with Ed: https://www.linkedin.com/in/r-edward-freeman-98b8897/https://redwardfreeman.com/

Connect with Danielle:

The Story Effect http://thestoryeffect.com/

Linkedin https://www.linkedin.com/in/daniellekrischik

nstagram http://instagram.com/storyeffectpodcast

Learn about Knight Agency http://knightagency.com/

Connect with People Forward Network: Follow PeopleForward Network on LinkedIn

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Key Takeaways:

• Businesses thrive in an AI-driven world by treating stakeholders as human relationships, not automated transactions.
• Technology should enhance connection, not replace the human-to-human core of business.
• You cannot cut costs your way to greatness, because lasting success comes from caring about people.
• The false choice between profit and purpose limits growth, while embracing both unlocks real power.
• Companies that create value for all stakeholders ultimately create more value for shareholders too.