Millions of developers have put their time, money, and sweat into creating apps to make a profit via paid ads, a subscription model, and in-app bidding.  In-app bidding is an in-app advertising technology that slowly but surely replaces waterfall tech that has been the standard for mobile publishers for a number of years. It allows publishers to increase efficiency of their monetization efforts, decrease ad display latency and consequently increase earnings. Today’s guest is Daniel Tchernahovsky, Managing Director – EMEA at AppLovin. Daniel describes how in-app bidding is a central component to generate revenue.   Today’s Topics Include:  ✔️ AppLovin: Goal is to entertain the world with games ✔️ App Advertising: Buying and selling formats are banner, interstitial, and rewarded  ✔️ Partners: Work with everyone