It was a great time connecting with Carlos Martinez CEO and Co-Founder of Dura-Shine Clean. It was great learning from someone that started in the industry by accident 28 years ago but has now built an amazing company for his family and himself.

in this episode you will learn:

• The story of how he built his company
• How to not compete in price
• What Carlos calls the WOW Experience & how to leverage that when negotiating

We recommend you connect with Carlos and check out his company below. Currently he has been helping new commercial cleaners get off the ground and do coaching, if you need help don't hesitate to reach out.

Carlos Martinez LinkedIn
Dura Shine Website

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