Ever get sucked into the social media vortex and then realize hours have gone by? You are definitely not alone! These apps are designed to get you hooked and keep you coming back for more. Today's guest is Nir Eyal, and his book, Indistractable, is about this exact topic. Nir is also the founder of two tech companies and has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. You may have already heard this interview on my other show, Get Yourself Optimized, but you'll definitely want to listen again so you can boost your productivity even more! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/320.