In this episode, we explore one operator's assumption that organic social media is critical to the success of a coworking business.

We talk about:

• Low organic reach (2% - 10%)

• The concept that we advertise on Google to get found by active searchers and we show up on social media to interrupt potential customers that may not even know about coworking

• Outsourcing social media vs. handling it in-house

• Investing in paid ads on either Google or Facebook

• Tracking your lead sources so that you can let the numbers tell you where to focus and what to spend money on!

Resources Mentioned in This Podcast

The Facebook Ads library

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

The Everything Coworking Academy

Community Manager University

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