What does it mean to find a niche in your business? From services to clients, there are a variety of ways to target your business. While it does have benefits, it can come with risks you have to assess. We share the potential pitfalls that niching down can bring to your and your business. We also discuss how to overcome those and why finding your niche is so powerful. Then, Natasha O'Banion answers, "How do I hire seasonal help for the Holidays?"

Main topics:

• What does it mean to niche down?
• Benefits
• Risks
• Weighing them for yourself
• Ask a Biz Coach

Main takeaway: Want to niche down to only care for Dachshunds? Do you know the benefits and risks?

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