When we enter the market, competition can either be an ongoing headache or a problem waiting to be solved.

The teeth whitening and dentistry industries have not always seen eye to eye.

This is why Maria Lucas, a sought after dental hygienist in Sydney, and Alison Egan, founder of cosmetic teeth whitening business Sparkling White Smile has created controversy within their respected fields.

They’ve established their online course called Institute of Aesthetic Teeth Whitening. 

Alison and Maria share why they agreed to go into partnership, the importance of knowing the rules of the game you play and how they’ve subtly turned their students into micro brand ambassadors. 

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