Gift Biz Unwrapped

326 – A Classy Way to Nurture Customer Relationships with David Wachs of Handwrytten


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How can you stand out from all the other businesses that do something similar? Today we're talking about nurturing customer relationships and how it can set you apart in the minds of your existing and potential customers.
Handwrytten provides scalable robotic solutions that write your notes in pen and changes the way brands and people connect.
Prior to Handwrytten, David founded Cellit, a leading mobile marketing platform servicing clients such as Abercrombie and Fitch and Walmart.
Both Handwrytten and Cellit were on Inc. Magazine’s 500 list of fastest-growing companies.
Today, David speaks on marketing technology, has been featured in the Washington Post and Wall Street Journal, and is a contributor to Inc. Magazine.
BUSINESS BUILDING INSIGHTS
  • If you want to start a company, now is the time.
  • Have confidence that you’ll be able to figure things out.
  • Don’t give up right away. In the game of entrepreneurship, you only lose when you leave the field.

  • Nurturing Customer Relationships
    • With all the digital noise in the world (emails, texts, online messengers, and more), handwritten notes stand out as personal and unique.
    • Handwritten notes allow you to communicate at a personal level with your clients.
    • Decide which card you want to use. Figure out what you want to do with the card, what you want to write, and how you’re going to send it
    • How to use cards to nurture customer relationships:
      • Tune in to hear more ideas!
      • Thank you notes to new customers for choosing you over another business
      • Welcome notes inside your product box or sent separately
      • Anniversary of purchase notes (i.e., 6 months or a year after purchase)
      • Suggest additional "you might like" products
      • Win back customers after mistakes with a free gift and handwritten note
      • Seasonal cards

      • Listen to the full conversation for all the tips!

      • Resources Mentioned
        • Content for Makers

        • David Contact Links
          WebsiteFacebook | Instagram |  Twitter | Linkedin
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          Gift Biz UnwrappedBy Sue Monhait

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