Key Takeaways:

Early Exposure: Jake's background in real estate started with his father, who was an investor and flipper, which inspired his career path.

Networking Strategy: He attended 8-10 networking events weekly and meticulously tracked contacts, believing "network is my net worth."

Persistence: Jake used cold calling extensively, making up to 400 calls a day to build his pipeline.

Specialization: He focused on 15-75 unit multifamily properties, primarily in the Murfreesboro market.

Mindset Shift: Transitioned from a transactional approach to being an investment sales advisor, which helped differentiate himself.

Continuous Learning: Invested in himself through masterminds, reading books, and attending industry events.

Deal Sourcing: Demonstrated skill in finding off-market deals, including a 16-unit property he sourced and closed after 134 days of follow-up.

Marketing Strategy: Uses LinkedIn, case studies, and creative follow-up to keep deals and relationships alive.

Technology Adoption: Utilizes tools like Intel CRE for underwriting and Gamma for presentations.

Motivation: Being laid off from his previous job drove him to take control of his career and succeed in commercial real estate brokerage.