Recorded in Amarillo at the High Plains Dairy Conference, Peggy Coffeen sits down with Matt Wolf and Jake Kingsley as they share their farm backgrounds—Matt from a Texas dairy family and Jake from Kansas, where his grandparents once had a small family dairy—plus unique experiences like dairy cattle and collegiate wool judging. 
Matt explains building a beef-on-dairy risk management program spanning day-old calves through finishing cattle and cull cows, including new LRP opportunities, and how producers can protect value at record-high calf and cow prices. 
Jake outlines Ever.Ag’s feed risk management approach as it combines futures, basis, and cash-feed analysis with regular producer check-ins. They discuss High Plains consolidation, processing capacity growth, water constraints, ongoing volatility, export needs, and the rise of high-protein products, then close with quick personal Q&A and country music picks.

Ever.Ag partners with dairy producers to build customized risk management plans that help protect margins in any market environment. With dedicated advisors, industry leading technology, and proven tools like Dairy Revenue Protection, we help farms reduce uncertainty and secure long‑term financial strength. Learn more at https://ever.ag/

00:00 High Plains Kickoff

01:53 Why Amarillo Matters

02:27 Matt Wolf's Story

04:45 Jake Kingsley's Story

06:29 Wool and Cattle Judging

08:15 Beef on Dairy Growth

13:10 Feed Risk Playbook

15:53 High Plains Game Changers

21:29 Future Outlook and Trends

29:08 Rapid Fire Fun

33:34 Wrap Up and Thanks