Social proof is one of the most vital indicators that you're somebody important in your industry. When you have affiliations with media giants like Good Morning America, The New York Times, Forbes, and the like, it automatically sets you apart. In today's episode, my guest Chris Winfield discusses why this is so important for every entrepreneur or influencer. He's here to talk about his event on January 31st as well. It's called the Be On TV Bootcamp, and you can find more info and register here: beontvbootcamp.com/stephan. Chris is a contributor for INC. and host of a show for Entrepreneur Magazine. Chris has shown clients – including people from companies like Disney, Bai Brands, Virgin, Intuit, Cali'Flour Foods and countless high profile entrepreneurs & authors – how to leverage their connections with the media and influencers for credibility, authority & profit. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/327.