"The president wants to come into your home and sit at your fireside for a little fireside chat," - Robert Trout of CBS News, introducing one of FDR's radio speeches.

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FDR is the longest-serving president in U.S. history, winning four consecutive terms. That doesn't happen without darn good PR. Historian Howard Holzer, director of the Roosevelt House Public Policy Institute at Hunter College in New York City,  Chairman of the Lincoln Forum, and author of The presidents vs. the Press: The endless battle between the white house and the media, from the founding fathers to Fake News , joins me to discuss how FDR mastered the media of his day to become the most persuasive president in U.S. history.

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