To make an app business sustainable, app marketers need to have a robust strategy to secure their apps growth. When app growth slows down, should marketers try advertising on a new channel? If yes, what channel? TikTok, of course.  Today TikTok app marketing is one of the hot topics that you can see in agenda of so many mobile marketing online summits, webinars, workshops. App marketing professionals consider TikTok marketing to be one of the most effective types of app marketing. Today’s guest is Tiffany Ou, General Manager (Americas) at Nativex, which allows marketers to generate strong and sustainable growth through universal access to digital channels.    Today’s Topics Include: ✔️  U.S. vs. China: Similarities and differences in social media landscape, mobile ad market ✔️  5