August 27, 2024

33: "The Landscaper Loop"- Concrete Quandaries and a Side of Beer

1 hour 13 minutes

In this conversation, Martin and Brandon discuss their upcoming snow season and their plans to expand their business. They also talk about recent projects they've completed, including a patio job and the challenges they faced. They mention the use of lawn signs for advertising and the effectiveness of social media in attracting customers. The conversation also touches on the discovery of a concrete slab in the middle of a patio project and the potential solutions for dealing with it. They end the conversation by discussing a safety recall on Dewalt battery-operated push mowers.

Martin discuss’s the dangers of electric chainsaws and the need for safety precautions. They also talk about using AI technology for marketing and the challenges of finding space for their businesses. They answer questions about weed management and the benefits of taking an IPM course. They also mention the progress of Isaiah's tryouts for the Moncton team and the efficiency of the stand-on sprayer. The conversation ends with a discussion about the pricing structure of hourly versus job-based contracts. In this final part of the conversation, Brandon and Martin discuss their pricing strategies and how they bill their clients. They talk about the pros and cons of hourly rates versus per job rates, and the importance of setting minimums. They also share their thoughts on giving perks to their employees to keep them from leaving, such as company culture and small gestures of appreciation. The conversation ends with a fun discussion about different types of beer and a humorous question about who would win in a fight between Sticks and Bricks Landscaping and three eight-year-olds with hockey sticks.

Takeaways:

Lawn signs can be an effective way to attract customers, but their effectiveness may vary depending on the location and market.

Planning for the snow season and expanding the business requires careful consideration of resources and customer demand.

AI technology can be used for marketing and improving efficiency in business operations.

Creating a positive company culture and showing appreciation to your employees can help retain them

Personal Pages:

https://www.instagram.com/stripelifecanada/⁠

https://www.instagram.com/hodderlandscaping/⁠

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By Brandon Brubacher, Martin Hodder