Daily Jocks is an underwear and lifestyle brand established in 2010 by Nic Egonidis. 

What started as a Facebook community page is now an all-inclusive apparel brand that also entertains people's kinks. 

The progressive brand has recently undergone business soul searching

After targeting a predominately gay male audience, DailyJocks is expanding its offering toward all members of the LGBTQIA+ community. 

But what's the risk?

Nic and Mark chat about a business's social responsibility, the cost that comes with that and why there are diminishing returns on working too hard.

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