Marketing Speak®

331. Capture and Express Big Ideas through Sketchnotes with Mike Rohde


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Savoring life is being able to look back on moments accurately without forgetting important memories, feelings, and lessons. However, memory saving is ineffective when we solely depend on remembering within our minds. Most of the time, ideas fade, concepts merge, and we lose track of the important details. Today's guest will share an effective solution to retain and process various experiences and ideas to help us remember the lessons, relive the moments, and develop an observational perspective. Mike Rohde is a designer, author, speaker, illustrator, and sketchnoter extraordinaire. He professionally designs with Gomoll Research + Design, illustrated the New York Times bestseller REWORK, and has spoken at SXSW. In this episode, Mike talks about having a very detailed, organized view of capturing and remembering moments. He recommends using sketchnotes which is a highly creative and effective way of expanding the vocabulary to capture ideas beyond just writing things to draw something. They amplify notes with layouts, drawings, various fonts, and important details. He further explains that anyone, artistically inclined or challenged, can benefit from taking stylized notes, even for personal use. Tune in to this episode to know how to relive memories and document them interestingly and creatively. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/331.

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Marketing Speak®By Stephan Spencer

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