What does your marketing say about you? Not only does our messaging need to attract clients, it also needs to repel some as well. By being up-front and honest about who you are and what you do, you'll have potential clients realize you're not a good fit before they even contact you. The power of your messaging means you have to be very intentional about what you're putting out.

Main topics:

• Not being for everyone

• Having a strong brand

• Backfire from bad messaging

• Repel marketing

Main takeaway: Repel marketing isn't something most of us think about, or implement. It's about being honest. "Here is what I can do for you and these are the things I cannot do."

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