Once you have contact information from your lead magnet, what do you do with it? Use email to have a conversation with your customers. Email is a great marketing tool, but it can help your business in other ways, too. More than just a marketing ploy, email is a great way to build trust with your clients. We break down what kind of content to include, how to shape an email marketing campaign, and how often to use your list.

Main topics:

• Making the lead magnet
• How often should you contact?
• What kind of content works?
• Legal and ethical obligations
• Nailing the subject line

Main takeaway: Once someone has trusted you with their email address, don't abuse that trust.

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