Selling in service plumbing isn’t about pressure, it’s about serving, educating, and helping customers make confident decisions. In this episode, Chris Fresh breaks down how to win at the door, diagnose properly, and present three smart options that shift the customer’s mindset from spending money to saving money. You’ll learn how strategic bundling such as repair or replacement, shutoffs, and softeners leads to better outcomes for both the homeowner and your company.

💡What You’ll Learn

The three-part sales framework for service plumbing: relationship, diagnose, and value stacking

How to diagnose beyond the obvious problem so customers understand why issues happen

How to present three intelligent options that shift the decision from spending money to saving money

⏱️ TIMESTAMPS/CHAPTERS

00:00 Intro and purpose of the episode

01:00 Why home service sales are easier than you think

02:15 The core framework: Relationship → Diagnose → Value Stack

03:21 Intro pitch and first impressions

05:00 How to diagnose like a doctor, not a mechanic

07:45 Avoiding the “first-date sales mistake”

09:44 How to educate without telling customers what to do

12:00 Presenting repairs, replacements, and softeners as options

14:33 Creating three intelligent options every time

17:21 Turning expenses into investments

20:51 Raising average tickets without pressure

21:53 Recap + conversion mindset shift

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